Ad Space, 2018
Ad Space addresses the ways in which technology is developed in order to create new forms of ad space for companies to sell and profit off of. Snapchat uses face filters in order to create an advertisement and puts it directly on your face. New technologies like facial and projection mapping are being refined in order to be used for the purposes product placement. In this piece Norman imagines a world in which the prevalence of these technologies obscures the self and the environments which we inhabit.